While the old adage ‘A picture is worth a thousand words’ may be true at times, it is seldom the reality when it comes to search engines. The content on your site is critical to its success. Let sitebyMIKE guide you through crafting an effective content strategy for your website.
We’ve been helping clients structure their content correctly for over twenty years. Having honed our skills during the days of hand coding websites, we understand the importance that properly formatted html brings to how you are ranking in search engines. That same Search Engine Optimization (SEO) knowledge is still at use in the Content Management Systems we use today.
It’s not only the code on the site that helps get you seen. We can guide you on what to say on your site and how to say it. We will work with you to insure that your site uses the text phrases that people are using to try to find your site. Rather than focusing on just a selection of highly competitive single word searches, we help you understand how ‘long tail’ search phrases can be your key to success.
Just showing up high on search engines is only the beginning of the SEO challenge. There is no point to ranking well, if your visitors don’t convert to customers. We help you craft the content so your customers will know that you are site they are searching for.
There are so many steps to the Search Engine process now. We will help you understand the importance of correctly sized images, popular search phrases, an effective local strategy and a fast site can help your goals.